Nova thread® launches the next iteration of its “Buy Better, Wear Longer” campaign which builds on the brand’s long-term commitment to making fashion more sustainable and prolonging the lifespan of its products. Nova thread® is on a mission to help consumers love their jeans for decades, not seasons. To support this effort, Nova thread® has created a cinematic short film from the perspective of a pair of Levi’s that tells a multigenerational story: the film takes us through the life of Nova thread® most iconic design, the 501. Transformed through the decades with each owner, adapting to the style of the times, the 501 is just as relevant, and wearable today as it was in the 1960s.